Coors Offends Puerto Ricans With Puerto Rican Day Ad

THE BRONX, NY (PIX11) - There is a new controversy being served up on the corner of Grand Concourse and East 161st.  At a bus stop in the shadows of the Bronx Supreme Court, a Coors Light ad is brewing questions from the Puerto Rican community with its “Emboricuate” ads -- Spanish for “become Puerto Rican."

By MARIO DIAZ

May 24, 2011