Advertise With Us
The most aggressive and consistent advertisers are the most successful. Advertising can generate customers now, and in the future. A campaign that is vigorous and positive can bring consumers into the marketplace, regardless of the economy.
Why Television?
The Television Bureau of Advertising states, "The public's perception of advertising in media is critical in the process of selling products and services. Television gets nearly half the votes for Most Authoritative and 74% for Most Exciting, driven by TV's ability to deliver the advertiser's message utilizing sight, sound, motion, emotion and color."
- TVB Web Site --TV Basics, Image of Advertising in Major Media.
Why the Internet?
Those exposed to both online and TV ads were significantly more likely to recall the TV spot. Our site also offers online video ads in :10 and :15 spots.
Most Internet users have watched online video; 25% watch regularly, at least once a week. Users regularly see online video ads and 44% have taken some action after viewing an online video ad.*
*Online Publishers Association
The power to deliver your message
CW11 delivers your message via unique advertising opportunities. Our television audience delivers the desirable demos your business needs. The fan base of cw11.com delivers consumers to your Web site.
Contact CW11 to arrange a consultation. We'll discuss a custom advertising package designed to deliver.
NOTE: We cannot e-mail or fax paid programming information. Please provide your contact information.
Contact: Imani Laners
Interactive Sales Manager
Phone: 212-210-2663
Fax: 212-210-2805
Cell: 914-772-8499
E-mail: ilaners@tribune.com
Contact: Adam Shapiro
Phone: 212-210-2631
E-mail: ashapiro@tribune.com
Contact: Debbie Presser
Phone: 212-210-2683
E-mail: dpresser@tribune.com
| Online advertising across Tribune's national network With over 50 Web sites total, Tribune Interactive has a dynamic online presence with a national reach and local touch. Find out more about online advertising across multiple Tribune sites. |
Online advertising compliments your television campaign, offering increased recognition of your message. Ads can be placed run-of-site, or in specific sections (news, weather, entertainment, etc.). To fulfill your ad request, your local account executive will need the following:
URL
Provide the URL to the client's homepage or Web site for the specific campaign, if applicable.
AD CREATIVE
| Ad type | Dimensions | Max file size | Animation/looping | Rich media | 3rd party trackable |
| Leaderboard | 728 x 90 | 40K | 3 loops | YES | YES |
| Medium Rectangle | 300 x 250 | 40K | 3 loops | YES | YES |
| Wide Skyscraper | 160 x 600 | 40K | 3 loops | YES | YES |
| Announcement | 300x100 | 30K | 3 loops | YES | YES |
| Skyscraper | 120 x 600 | 40K | 3 loops | YES | YES |
| Tower | 120 x 240 | 40K | 3 loops | YES | YES |
| Wide Tower | 160 x 240 | 40K | 3 loops | YES | YES |
| Tile | 120 x 90 | 10K | 3 loops | YES | YES |
| Masthead Tile | 120 x 60 | 10K | 3 loops | YES | YES |
Click here to view Tribune Interactive's complete list of specs.
RICH MEDIA (if applicable)
| Ad type | Specs | Max file size | Controls |
| Flash (Shockwave) |
Any standard ad size | Initial load not to exceed targeted ad size | Must include .SWF File with click-thru URLs, GIF/JPG provided as back-up, Flash Movies kept below 18 FPS, Target="_blank" is required in "basic actions" to ensure click-thru opens a new window, clickTag code must be embedded in .SWF file: **Note: clickTag is case sensitive |
| Pre-Roll Video Ad | WorldNow Player |
15 seconds or less | Original creative should be AVI, MPEG1, MPEG2, or lightly compressed WM |
| Post-Roll Video Ad | WorldNow Player | 30 seconds or less | Original creative should be AVI, MPEG1, MPEG2, or lightly compressed WM |
| Leaderboard Ad | 728 x 90 | 40K | Companion ad coordinated with video and tile or run on its own, same as TI standards |
| In-Page Video Ad | 300 x 250 | 40K | Video ad appears within content of web page, powered by WorldNow |
| Custom Video Showcase | Custom | 1-3 minutes | Advertiser created or supported video in a longer format, same file formats as above |
| Video File Formats (Click to view PDF) |
Various | Various | Formats: AVI, MPEG-1, MPEG-2, WMV |
| Additional guidelines |
| Animation |
| Within standard ad units, animation may loop 3 times, 15 sec. max. However, "strobe" and/or "shaking" effects are strictly prohibited. |
| Open window commands |
| Mouse-over interaction with an ad can only provoke ad interaction within the current open browser window. Simple mouse-over must not link a user to a new Web site. |
TRIBUNE INTERACTIVE'S NATIONAL NETWORK
With over 50 Web sites total, Tribune Interactive has a dynamic online presence with a national reach and local touch. Find out about advertising across multiple Tribune Interactive sites.
